UPS Tiktok
16.5 millions organic views from our top posts (and counting).
OUR PITCH
UPS started their TikTok with us. We grew it from 0 to where we are now. At first the process was slow and clunky, but now we can turn a video around in one day.
Doors vs Wheels
9.3 Million Views
We spotted the conversations around "Doors vs Wheels" but we didn't have many resources to react, so we went to what we did have: a bank of stock photos and videos.
4 Hour Turnaround
From conception to posting, this video was a 4 hour turnaround. The client approved our idea in the first round and gave us the password to their Tiktok account so that we could post it ourselves.
The Results
9.3 M Views
1.3 M Likes
17.3 K Comments
26.9 K Saves
45.5 K Shares
The Clapback
3.6 Million Views
Since everyone was loving UPS's take on the doors vs wheels debate, we made a part 2. This time we responded to the GoPro comment that tried to challenge our napkin math.
So how did we respond? More napkin math.
We were able to turn around another video within 6 hours.
The Results
3.6 M Views
314.6 K Likes
4,707 K Comments
14 K Shares
ASMR: UPS Edition
1.5 Million
We took the most UPS thing there is, boxes, and created this ASMR montage.
Production
We only had one take with this production because once our talent ripped all the boxes up, it was done.
The Results
1.5 M Views
12.6 K Likes
101 Comments
72 Shares
Thirst Trap
1.3 Million Views
"Accidental Thirst Trap" was a trend in January 2023. Everyone knows that UPS drivers are walking, delivering, thirst traps.
So with a shirt that we created on our own, we made a drivers thirst trap which Elise Meyers ended up parodying.
This video was taken down a month after posting because of some accidental copyright issues on the clients end.
The Results
1.3 M Views
122.8 K Likes
378 K Comments
870 K Shares
How much stuff do you need to be happy
800.5k views
This was made as a spoof of peak season ordering for Cyber Monday.
Production
We were asked to create TikTok's for UPS, but there was no budget, and zero resources for us. We asked UPS for our own uniforms to make content, but they were taking months, so we just went to goodwill and created our own using an embroidery machine I bought a few years ago.
The Results
800.5 k Views
12.1 M Likes
70 K Comments
435 K Shares
Credits
Art Director: Christian Smith
Copywriter: Landon Hall
Strategy: Taylor To
Account: Savannah
Project Manager: Jessica Lockwood
Account Executive: Hayden Cheek
The Uniform
Home-brewed
We knew that in order to create content people were going to respond to, we needed to show a UPS driver.
We didn't have a driver, but we could turn ourselves into one. So with my sewing background we went to Goodwill and found brown clothes. I embroidered the UPS logo over the top of an Under Armor logo and Voila, we could turn ourselves into UPS drivers.
Quick Turn Around
We created this uniform in 2 hours, and then we made 3 TikTok's that same day. Since making this uniform we've tripled the amount of TikTok's that UPS was making per week.
