We partnered with Schmoyoho to create a TikTok hashtag challenge.
Total Challenge Views
We paid influencers to sing along to our new jingle by Schmoyoho and people saw.
You & Me
We Dropped the song on YouTube, TikTok, and Spotify.
In the industry they say, "kill your babies." But this one still lives in my heart. So, I thought it deserved an honorary mention. We wanted to make our idea shareable, and I took that as literally as I could.
The only reason they killed this idea, is because they didn't think that people could actually do it. I'll leave that for you to decide.
Art Director: Christian Smith
Copywriter: Tallita Hiratsuka
CD: Brittany Tooker
ACD: Cat Williams, Elisa Werbler
Strategists: Chip Cook
Account Executive: Kate Snidow
In partnership with: