Super Bowl activation

DoorDash

you just saw it, now buy it

DoorDash wanted to promote its grocery delivery service during Super Bowl LVII.

whenever an ad played for something you could get at the grocery store, we tweeted a promo code. Each code played off the ad. During the DoorDash spot, we gave the biggest discount of all.

8.4
increase in momentum against competitors

425k
impressions on Twitter

23k
impressions on Instagram

Promo Codes

We created 30+ unique promo codes for viewers to use as soon as each spot aired from each brand live.

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16 total tweets/stories

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Live interaction

We interacted with fans and brands to get more buzz going around our promo codes and Super Bowl spot.

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IDEas

This is not my work, but after we pitched our ideas to the client, they came to the Super Bowl the following year, executing many of them, and then winning the Grande Prix Titanium Lion at Cannes. Although I wasn't able to be on the team to execute this, I wanted to list some of the ideas from our brainstorming and laude the ideas and execution from others.

Longest Promo Code

Turn every Ad into a DoorDash Ad

Doordash things wouldn't normally DoorDash

Credits

Art Director: Christian Smith

Copywriter: Landon Hall

Strategy: Sean Choi, Taylor McKay, Taylor To

Senior Project Manager: Angela Hopgood

Digital Producer: Chase Maszle

Account Executive: Diamond Bragg

Assoc. Director Business Affairs: Scott Powell

ECD: Jerry Hoak