Art Director
Super Bowl activation
DoorDash
you just saw it, now buy it
DoorDash wanted to promote its grocery delivery service during Super Bowl LVII.
whenever an ad played for something you could get at the grocery store, we tweeted a promo code. Each code played off the ad. During the DoorDash spot, we gave the biggest discount of all. My role was the social activation in this campaign.
8.4
increase in momentum against competitors
425k
impressions on Twitter
23k
impressions on Instagram
Promo Codes
We created 30+ unique promo codes for viewers to use as soon as each spot aired from each brand live.
16 total tweets/stories
Live interaction
We interacted with fans and brands to get more buzz going around our promo codes and Super Bowl spot.
Credits
Art Director: Christian Smith
Copywriter: Landon Hall
Strategy: Sean Choi, Taylor McKay, Taylor To
Senior Project Manager: Angela Hopgood
Digital Producer: Chase Maszle
Account Executive: Diamond Bragg
Assoc. Director Business Affairs: Scott Powell
ECD: Jerry Hoak