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Super Bowl activation

DoorDash

you just saw it, now buy it

DoorDash wanted to promote its grocery delivery service during Super Bowl LVII.

whenever an ad played for something you could get at the grocery store, we tweeted a promo code. Each code played off the ad. During the DoorDash spot, we gave the biggest discount of all.

8.4
increase in momentum against competitors

425k
impressions on Twitter

23k
impressions on Instagram

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16 total tweets/stories

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Live interaction

We interacted with fans and brands to get more buzz going around our promo codes and Super Bowl spot.

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Credits

Art Director: Christian Smith

Copywriter: Landon Hall

Strategy: Sean Choi, Taylor McKay, Taylor To

Senior Project Manager: Angela Hopgood

Digital Producer: Chase Maszle

Account Executive: Diamond Bragg

Assoc. Director Business Affairs: Scott Powell

ECD: Jerry Hoak

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