UPS Instagram

We quadrupled engagement on the UPS Instagram after joining the team.

The Deliverer

The Deliverer is the superhero we created for UPS during the week of Comic-Con. It became one of our best performing posts of 2022 on instagram.

Comic 1

3,341 Likes

200 Comments

Comic 2

5,888 Likes

532 Comments

Role: Art Director, Copywriter: Landon Hall, Designer: Matt Wieringo, CD: Kevin Ragland, Producer: Nicole Del Rosario, Strategy: Taylor To

Halloween

This activation for halloween encouraged followers to make jack-o-lanterns out of their leftover cardboard boxes. Our DP was having a hard time keeping the camera slider level for this shot, instead of forcing it we decided to lean in to the tilting effect.

UGC

We studied the engagement that was going on before starting on the UPS social team. These key things informed our social strategy.

1. The community is already present they are just waiting for UPS to post relevant content.

2. UGC, people want to see themselves, people they know, or something cool.

Here is a selection of the UGC that we curated.

SeptemberContent_September_UGCFirstDayOfFall_US_EN_In-Feed_1x1.png

NovemberContent_November_ThanksgivingTravelUGC_US_EN_In-Feed_1x1.png

SeptemberContent_September_UGCPlanes_US_EN_092221_In-Feed_1x1.png

OctoberContent_October_UGCVan_US_EN_101821_InFeed_1x1.png

JanuaryContent_January_UGCSnow_US_EN_011922_In-Feed_1x1.png

NovemberContent_November_UGCPlanes_US_EN_111921_InFeed_1x1.png

SeptemberContent_September_UGCPlane_US_EN_Story_9x16.png

OctoberContent_October_UGCAirplane_US_EN_102421_InFeed_1x1.png

MarchContent_March_UGCPlanes_US_EN_031222_In-Feed_1x1.png

DecemberContent_December_UGCUPSer_US_EN_121521_InFeed_1x1.png

JanuaryContent_January_UGCPlanes_US_EN_010822_In-Feed_1x1.png

DecemberContent_December_PolarExpressUGC_US_EN_In-Feed_1x1.png

SeptemberContent_September_UGCScenery_US_EN_090821_In-Feed_1x1.png

AugustContent_August_UGCPlanes_US_EN_081921_InFeed_1x1.png

people don't know

UPS offers dozens of services.

We made :15 animations of UPS products and services that many people were unaware UPS offered.

00:16

Play Video

00:46

Play Video

Good Vibe Sleep Flex/Standard Queen Adjustable Base Assembly

02:45

Play Video

Good Vibe Sleep Flex/Standard King (x2 Twin XL) Adjustable Base Assembly

02:42

Play Video

Videos

I have a background in video editing and photography. Often, I am the one cutting together videos for the social channels.

It's Quiz Time

JulyContent_IGQuizSustySlide1_US_EN_072421_Story_9x16

JulyContent_IGQuizSustySlide3_US_EN_072421_Story_9x16

JulyContent_IGQuizSustySlide4_US_EN_072421_Story_9x16

JulyContent_IGQuizSustySlide1_US_EN_072421_Story_9x16

1/5

Instagram Story Quizzes

The client wanted to see more engagement on their instagram, so we decided to make use of the popular polling feature and create quizzes about UPS.

108 Quiz Questions

We make 3 quizzes a month, and we've been doing it for almost 2 years, that makes around 54 quizzes! With 2 questions per quiz, that is 108 quiz questions.

Credits

CD: Kevin Ragland

CW: Landon Hall

Animators: Lyly Nguyen, Andres Jimenez

Digital Producers: Nicole Del Rosario, Mackay Bolden

Strategists: Jenna Choi, Taylor To

Account Executive: Hayden Cheek

Account Managers: Savannah McCarthy, Jessica Lockwood