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2025 Summer campaign

Skippy

Where there's a jar, there's joy.

SKIPPY wanted to bring a their brand personality to life. So we created Joy, the embodiment of lighthearted joy you get in every bite of creamy peanut butter. My responsibility was the supporting social creative.

Social
 

Credits

CCO: Brock Davis

CD: Meghan Rongitsch

CD/Copywriter: Eric Schlauch

Art Director: Christian Smith

Senior Art Director: Nate Eul

Project Manager: Mitch Thompson

Strategy: Ben Nicholson

Director of Strategy: Casey Gilford

Senior Project Manager: Annie Kleckner-Thiele

Executive Producer: Peter McLarnan

Account Executive: Laura Clark, Joy Holbrook

Director Business Affairs: Eric VanderVorste

©christiansmith.2024

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