There's a book for everyone in Barnes and Noble, sometimes you just need to "brows" the right section.
Barnes & Noble
2021 Utah Addy's Gold - Animation & Visual Effects
2021 Utah Addy's Gold - Art Direction
To help "brows" the right section, we created an AR filter mockup that would populate eyebrows hovering next to suggested books in your favorite genre.
Find your genre.
Browse your brows. In AR.
These print ads would be found throughout Barnes and Noble, in magazines, and on walls around a mall, inviting people to come in and "brows".
Art Director: Christian Smith
Copywriter: Landon Hall
Animator: Judy Bloomfield