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browse on.

There's a book for everyone in Barnes and Noble, sometimes you just need to "brows" the right section.

Spec work.

Barnes & Noble

2021 Utah Addy's Gold - Animation & Visual Effects

2021 Utah Addy's Gold - Art Direction

AR Activation

To help "brows" the right section, we created an AR filter mockup that would populate eyebrows hovering next to suggested books in your favorite genre.

Step 1

Find your genre.

Step 2

Scan.

Step 3

Browse your brows. In AR.

Print

These print ads would be found throughout Barnes and Noble, in magazines, and on walls around a mall, inviting people to come in and "brows".

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Credits

Art Director: Christian Smith

Copywriter: Landon Hall

Animator: Judy Bloomfield

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